The Journal of Media Economics, Volume 14

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The Journal of Media Economics, Volume...

The Journal of Media Economics, Volume 14

Name: The Journal of Media Economics, Volume 14
ISBN: 9780805897081

C. Ann Hollifield

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Transnational management issues are increasingly important in the media industry. This project examines research on the management strategies that media corporations employ as they move into overseas markets and the management issues they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. In addition, it identifies questions that should be addressed in the future if scholars are to better understand the behavior of global media corporations..

Kategoriler:

Business & Economics

Yıl:

2001

Baskı:

Yayımcı:

Independely Published

Dil:

english

Sayfalar:

239

ISBN 10: